About Us

In 1994, Thuy Dung coffee business was established by young pioneers who were among the first to move from North to South Vietnam for business opportunities in the 1980s. We began purchasing fresh coffee cherries from local farming households, initially only able to buy a few bags at a time, gradually accumulating volume.

This was during the very early development stage of Vietnam's coffee industry, when business operations relied heavily on experience and sensory evaluation to assess coffee quality. Each trip, each harvest season, each farm was an opportunity to learn new knowledge about soil conditions, climate, and their impact on coffee quality. We developed expertise in evaluating coffee potential through hands-on field assessment - examining the coffee cherries, soil quality, and terroir characteristics.

From 1998 to 1999, the "farm sale, harvest sale" movement among farmers in Lam Dong and surrounding areas began to flourish. Farmers would cultivate coffee trees, then when approaching harvest time, they would sell their entire farm or harvest to traders.

When purchasing farms, traders would visit the actual farms, conduct surveys, and determine pricing for each farm. From this point, Thuy Dung transitioned to coffee processing and hired workers for operations.

The business model of this period was very different from today. Profit and loss calculations, potential profitability assessments were based heavily on experience. Each farm survey required hands-on sensory evaluation - touching and examining fresh coffee cherries, assessing soil quality, and understanding the climate impact of each region.

This was a learning period where each trip, each season, each farm provided new insights into measuring and understanding soil conditions, climate effects on harvest, and determining profitability for each transaction and shipment.

From 2005 to 2008, Phước Sơn had not yet been formally established. However, during this period, sufficient capital had been accumulated - enough to transition to a new business model: purchasing coffee beans for commercial trading with other small-scale buyers.

This marked a crucial transition from purchasing fresh coffee cherries to trading in processed coffee beans. The company began building a broader commercial network, working with diverse partners and customers.

The transition to coffee bean trading allowed the company to access larger markets and prepare for future development stages. This period established the foundation for the comprehensive coffee processing and export business that would emerge later.

The experience gained during this phase - understanding market dynamics, quality requirements, and customer needs - proved invaluable for the company's evolution into a major coffee exporter.

Since 2016, recognizing the demand for pure coffee in the domestic market, Phước Sơn expanded into the roasted coffee sector. This marked an important transition from export-focused operations to serving the domestic market.

Phước Sơn's pure coffee product line achieved the title of Outstanding Agricultural Product of Lam Dong Province, affirming quality and reputation in the market.

The expansion into roasted coffee helped Phước Sơn diversify products, directly reach Vietnamese consumers, and build a Vietnamese coffee brand identity.

Phước Sơn's roasted coffee products are manufactured according to strict processes, preserving the distinctive flavor characteristics of Lam Dong highland coffee. This domestic expansion demonstrated the company's ability to excel in both international export markets and local consumer preferences.

In 2018, Phước Sơn officially achieved ISO 22000:2018 certification - the international standard for food safety management systems. This represents a significant milestone affirming the company's commitment to quality and food safety.

Achieving ISO 22000:2018 certification demonstrates that Phước Sơn's entire coffee production, processing, and packaging processes meet the strictest international food safety standards.

This certification not only enhances international customer confidence but also enables Phước Sơn to access demanding markets such as Europe and Japan - regions that require the highest quality standards.

This achievement is also part of Phước Sơn's 30-year sustainable development journey, demonstrating continuous commitment to quality improvement and customer satisfaction. The certification validates our systematic approach to ensuring every cup of coffee meets international safety and quality standards.